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Smarketing is the alignment between your sales and marketing teams created through frequent and direct communication. As companies continue to increase the percentage of leads that originate from inbound marketing, the relationship between sales and marketing becomes a critical area of organizational design.
We can say that our teams work together and that silos do not exist, but do we know that? Or at the end of the day, are these departments sharing information but still acting independently of each other?

Join us on Thursday, May 6 as industry expert Terra Davidson dives into the concept of smarketing, and helps your sales and marketing teams align goals and outcomes.

This is a private event presented by the Alberta New Home Warranty Program and the Professional Home Builders Institute. Only Builder Members of ANHWP or students, alumni or partners of PHBI may attend.

Questions? Contact us at events@anhwp.com

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About Terra
Terra Davidson is a home building industry expert with over 20 years of experience in Sales, Marketing and Customer Experience. Terra is passionate about working with teams and individuals to help them become better versions of themselves while also striving for customer excellence.

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